Historically, our gift card didn't get a lot of attention and the overall gifting experience was minimal.
The new experience now includes a gift card shop with multiple card designs that are refreshed every quarter providing our customers with a seamless convenience.
I wanted to offer our customers a more personalized gifting experience. This was a huge cross-team effort that included 8 teams to make this happen. To ensure all were on the same page, I mapped out a user flow showing a customer's journey to a gift card shop and successfully purchasing a gift card.
The new experience now includes a gift card shop with multiple card designs that are refreshed every quarter providing our customers with a seamless convenience.
![](https://format.creatorcdn.com/2278584b-1e81-42f9-97e1-dcce9d4d526e/0/0/0/0,0,1289,936,900,936/0-0-0/60701271-0171-42bb-80dc-e6afba372c82/1/1/holiday_gift_card_flow_111020.png?fjkss=exp=2037590025~hmac=d5a22ef313d0420a4c96bb678b80e2a3680b43d1442468f1d2696ffc9d1130bf)
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![](https://format.creatorcdn.com/2278584b-1e81-42f9-97e1-dcce9d4d526e/0/0/0/0,0,1400,792,900,792/0-0-0/16abcde0-0074-48bf-9c6d-431763ef78b5/1/1/06_gift_card_shop_PDP.png?fjkss=exp=2037590025~hmac=133c5e24a1df6f0ac1e129d256ce9de31b1c03d5d493bb830596ee7ba26f5877)
![](https://format.creatorcdn.com/2278584b-1e81-42f9-97e1-dcce9d4d526e/0/0/0/0,0,1400,792,900,792/0-0-0/e5a0d064-7ce5-4a96-b8b5-e2036eecedbc/1/1/07_other_assets.png?fjkss=exp=2037590025~hmac=133c5e24a1df6f0ac1e129d256ce9de31b1c03d5d493bb830596ee7ba26f5877)
![](https://format.creatorcdn.com/2278584b-1e81-42f9-97e1-dcce9d4d526e/0/0/0/0,0,1400,792,900,792/0-0-0/b54ab0a8-6599-4b01-b919-125a807b0f43/1/1/giftcard_phase_2_offer.png?fjkss=exp=2037590025~hmac=133c5e24a1df6f0ac1e129d256ce9de31b1c03d5d493bb830596ee7ba26f5877)