Birthday branding was needed to mark the 10th anniversary of Zulily. The branding was applied to the site, emails, invitations, swag, and signage. Special edition gifts were also placed in orders to surprise and delight customers.
![](https://format.creatorcdn.com/2278584b-1e81-42f9-97e1-dcce9d4d526e/0/0/0/0,0,2212,1475,900,1475/0-0-0/260a941c-88cf-4cd0-ba92-5d63473e226b/1/1/02styleguide.jpg?fjkss=exp=2040578384~hmac=9b68bdbabcc320b605700fc5cd98057df8d9ccfe3d73807099aa2a9e5fa436d2)
Birthday style guide
![](https://format.creatorcdn.com/2278584b-1e81-42f9-97e1-dcce9d4d526e/0/0/0/0,0,792,1139,900,1139/0-0-0/d6077e55-d101-44ba-ba7b-ce59c7ae4ef6/1/1/03storyboard04.jpg?fjkss=exp=2040578384~hmac=4f805d826132d23d1bb8fa2ab90f306cdb536eec4f2b54734ac2f57c0dbf40d2)
Animation storyboard
Birthday video
![](https://format.creatorcdn.com/2278584b-1e81-42f9-97e1-dcce9d4d526e/0/0/0/0,0,2765,1843,900,1843/0-0-0/76617c26-5299-417f-8401-ef1b46bf4aac/1/1/zulily_invitation.jpg?fjkss=exp=2040578384~hmac=878e5c34168cdc9813ba2eb766a15315b7d5569897df393b14c78202e413345a)
Invitation
![](https://format.creatorcdn.com/2278584b-1e81-42f9-97e1-dcce9d4d526e/0/0/0/0,0,2765,1843,900,1843/0-0-0/cec32baa-7b90-47cd-890a-050be1a282c9/1/1/posters.jpg?fjkss=exp=2040578384~hmac=878e5c34168cdc9813ba2eb766a15315b7d5569897df393b14c78202e413345a)
Posters
![](https://format.creatorcdn.com/2278584b-1e81-42f9-97e1-dcce9d4d526e/0/0/0/0,0,2765,1843,900,1843/0-0-0/fbbf809f-57c8-4efe-bdcf-efdadb5f7674/1/1/wayfinding_posters.jpg?fjkss=exp=2040578384~hmac=878e5c34168cdc9813ba2eb766a15315b7d5569897df393b14c78202e413345a)
Wayfinding posters