Zulily+ is a subscription program loaded with perks and savings. It’s a pay-to-play model where customers pay $30 upfront, and in turn receive 10% off on all orders for an entire year. The program offers early access to deals, additional savings on all orders and initial free shipping.
I designed the logo and collaborated with the program manager and copywriter to research, conceptualize and brand this program.
![](https://format.creatorcdn.com/2278584b-1e81-42f9-97e1-dcce9d4d526e/0/0/0/0,0,792,516,900,516/0-0-0/8154ae9f-f6fa-462a-9360-6732a87f10a6/1/1/zulily_logos.png?fjkss=exp=2040474461~hmac=74809fbfd42a4879e1d5eaf22eb02a555be9514fc4649d108012852382bc2b98)
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![](https://format.creatorcdn.com/2278584b-1e81-42f9-97e1-dcce9d4d526e/0/0/0/0,0,591,1280,900,1280/0-0-0/4d2533eb-fe07-40fb-b64e-b6f1730d53da/1/1/subscription_mobile_filler_tile.jpg?fjkss=exp=2040474461~hmac=7a913801b88958a45cdc2e3eecd2698a7c6b5dbfc6e312706dad6a338763894a)
![](https://format.creatorcdn.com/2278584b-1e81-42f9-97e1-dcce9d4d526e/0/0/0/0,0,2880,1584,900,1584/0-0-0/912de0bb-94ac-47bb-8394-80cb28583c0d/1/1/zulily_subscription_program.png?fjkss=exp=2040474461~hmac=f6f3b652dcee384e5a08ca6ce4ae6995ebc7f464f2b90328447a1f953a8b7c2c)