For Valentine's Day, we explored the state of relationships between moms and dads. We featured our insights in a “State of the Date Night” report. This report explored how date nights have changed for parents, what new trends have emerged, surprising anecdotes about gift giving and how modern day parents keep date night “fresh”.
The goal was to gain share of voice and earned media coverage during a key consumer moment. I designed the report as well as social assets to support the report.
