Historically, our gift card didn't get a lot of attention and the overall gifting experience was minimal.
The new experience now includes a gift card shop with multiple card designs that are refreshed every quarter providing our customers with a seamless convenience.
I wanted to offer our customers a more personalized gifting experience. This was a huge cross-team effort that included 8 teams to make this happen. To ensure all were on the same page, I mapped out a user flow showing a customer's journey to a gift card shop and successfully purchasing a gift card.
The new experience now includes a gift card shop with multiple card designs that are refreshed every quarter providing our customers with a seamless convenience.
![](https://format.creatorcdn.com/2278584b-1e81-42f9-97e1-dcce9d4d526e/0/0/0/0,0,1289,936,900,936/0-0-0/60701271-0171-42bb-80dc-e6afba372c82/1/1/holiday_gift_card_flow_111020.png?fjkss=exp=2040525504~hmac=f79aa1d00a4325df9fdaac86616b920aad6cc088a57af10632ba20de72c2ecea)
![](https://format.creatorcdn.com/2278584b-1e81-42f9-97e1-dcce9d4d526e/0/0/0/0,0,1875,1884,900,1884/0-0-0/fe136ac6-baf0-42e5-882c-4c3591652215/1/1/gift_card_designs_2021.jpg?fjkss=exp=2040525504~hmac=fad75700dbaa68c6102738f313c13afdd89673318158bc363aae47510a99d244)
![](https://format.creatorcdn.com/2278584b-1e81-42f9-97e1-dcce9d4d526e/0/0/0/0,0,1400,792,900,792/0-0-0/16abcde0-0074-48bf-9c6d-431763ef78b5/1/1/06_gift_card_shop_PDP.png?fjkss=exp=2040525504~hmac=9fa2b81cff2feb31b833da873f9445ad274697ffd19f204c851cc48a077d2627)
![](https://format.creatorcdn.com/2278584b-1e81-42f9-97e1-dcce9d4d526e/0/0/0/0,0,1400,792,900,792/0-0-0/e5a0d064-7ce5-4a96-b8b5-e2036eecedbc/1/1/07_other_assets.png?fjkss=exp=2040525504~hmac=9fa2b81cff2feb31b833da873f9445ad274697ffd19f204c851cc48a077d2627)
![](https://format.creatorcdn.com/2278584b-1e81-42f9-97e1-dcce9d4d526e/0/0/0/0,0,1400,792,900,792/0-0-0/b54ab0a8-6599-4b01-b919-125a807b0f43/1/1/giftcard_phase_2_offer.png?fjkss=exp=2040525504~hmac=9fa2b81cff2feb31b833da873f9445ad274697ffd19f204c851cc48a077d2627)